The decline of traditional network marketing
Recently I have been reading about the fall of the Roman Empire.
It was not really an abrupt collapse as many believe but a slow decline that occurred over several hundred years. which many historians believe finally culminated on September 4, 476 when Romulus Augustus, the last Emperor of the Western Roman Empire was deposed by Odoacer, the Visigoth king.
Over the last few years we have been witnessing the slow decline of traditional network marketing as we use to understand it. With the wide spread acceptance of social media and social networking we are seeing a complete cultural transformation in the way we view prospecting and selling network marketing products.
Personal and business relationships now exist with equal importance online as they do offline. In the case of X and Y generation statistics tell us almost 90% of their warm market participates in a social network. Facebook just blew past 300 million members so you are now definitely in the minority if you are not participating on a social network for work, play or both.
To be successful in network marketing today you MUST first understand that our industry is changing very quickly as a result of the growth of the internet. To make a substantial yearly income you have no choice but to leverage yourself through the use of social media and social networking strategies otherwise you just will not be competitive.
Many network marketing companies are transforming themselves and scrambling to look for ways that they can provide social media tools and training for their distributors. Nu Skin is right at the forefront of these trends. Recently they introduced a first ever mobile phone application, they have created You Tube accounts, Facebook fan pages and many of their corporate officers have just created Twitter accounts.
Even though Nu Skin has been taking those initial steps others are sure to follow.
The important question is what can we do that no one else in our industry can do?
We are already preparing for one of the biggest products launches in our history but that will only take us so far. We need to be able to market those new products in ways our competitors are currently unable to. Doing so would set the stage for the transformation of an entire industry.
Recently at a Nu Leadership Conference in Provo, Utah industry visionary Craig Bryson introduced an exclusive technology that would allow us to control the flow of information on any website our distributors and customers visit. This new technology is unlike anything ever seen in the network marketing industry and will profoundly re-shape the way in which we build a network marketing business.
Watch some exclusive highlights from the conference as Craig Bryson shows a demonstration of this new technology to the world for the first time.
It is now possible to predict the rise of a new “empire” in network marketing.
